beaujolais nouveau

Happy Nouveau Thursday!

It’s past 12.01 am.

It’s the third Thursday of November.

That can only mean one thing:

Happy Beaujolais Nouveau Thursday!

After its conception in the 1970s, by producer George Duboeuf, Beaujolais Nouveau went under a huge boom. On release day people would crowd around in pubs and bars drinking it, or queue out of shops in order to get their hands on this freshly made wine. People would routinely hold parties even, to celebrate it’s release.

So what is it?

Well, Beaujolais for many people is a light style of red wine, full of lots of red fruit flavour and a bit of earthiness. You might have heard of the likes of Fleurie, Morgon, Moulin a Vent before, which have exactly these characteristics.

The Nouveau wines are quite different. Still made using the Gamay grape variety, they are made using an unusual method of fermentation, which allows them to be ready to drink shortly after the harvest. Hence the name Beaujolais Nouveau, a.k.a. the ’new’ wines of Beaujolais.

These wines are full of confected aromas such as bubblegum, banana and strawberry. They’re also very light, smooth and easy to drink.

Tying in with Thanksgiving next week, Beaujolais Nouveau is the classic pairing for turkey. It’s light flavour characteristics, and body, means that it doesn’t overpower the light meat.                             

These wines are not made to last, so what are you waiting for? Head to your local off-license and grab your fill!